Privacy Notice

1. Introduction

With the following information, we would like to give you, as the „data subject“, an overview of the processing of your personal data by us and your rights under data protection laws. Our website can generally be used without entering any personal data. However, if you wish to use special services offered by our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain your consent.

The processing of personal data, such as your name, address, or email address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection provisions applicable to „powerMedia CRO Services GmbH“. By means of this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use, and process.

As the controller responsible for processing, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, internet-based data transmissions may, in principle, have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us via alternative means, for example by telephone or by mail.

2. Controller

The controller within the meaning of the GDPR is:

powerMedia CRO Services GmbH
Ulanenplatz 12, 63452 Hanau, Germany
Phone: +49 (0) 6181 92358-0
Fax: +49 (0) 6181 92358-28

Email: info@pmcro.com

Representative of the controller: Jochen Hillebrand

3. Data Protection Officer

You can reach the Data Protection Officer as follows:

Matthias Schütz – audatis Consulting GmbH

Phone: 05221/87292-10
Fax: 05221/87292-49

Email: datenschutz-pmcro@audatis.de

You may contact our Data Protection Officer directly at any time with any questions or suggestions regarding data protection.

4. Definitions

This privacy policy is based on the terminology used by the European legislator when the General Data Protection Regulation (GDPR) was adopted. Our privacy policy should be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

In this privacy policy, we use, among others, the following terms:

  1. Personal data
    Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

  2. Data subject
    A data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).

  3. Processing
    Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

  4. Restriction of processing
    Restriction of processing means the marking of stored personal data with the aim of limiting its processing in the future.

  5. Profiling
    Profiling means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

  6. Pseudonymization
    Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

  7. Processor
    A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

  8. Recipient
    A recipient is a natural or legal person, public authority, agency, or other body to which the personal data is disclosed, whether or not a third party. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law are not regarded as recipients.

  9. Third party
    A third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process the personal data.

  10. Consent
    Consent of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. Legal Basis for Processing

Art. 6(1)(a) GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services.

If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1)(c) GDPR.

In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured on our premises and, as a result, their name, age, health insurance data, or other vital information had to be disclosed to a doctor, hospital, or other third party. In that case, the processing would be based on Art. 6(1)(d) GDPR.

Finally, processing operations may be based on Art. 6(1)(f) GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal grounds, where processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are permitted in particular because they have been specifically mentioned by the European legislator. The legislator took the view that a legitimate interest could be presumed if you are a customer of our company (Recital 47, sentence 2, GDPR).

Additional information on data processing (Art. 12 – 14 GDPR)

As a company, we process personal data not only on our website but also in other processes. In order to provide you as a data subject with the most comprehensive information possible regarding these processing purposes as well, we have compiled the following information for the processing activities below, thereby fulfilling the statutory information obligations pursuant to Art. 12 – 14 GDPR:

If you require further information, please feel free to contact our Data Protection Officer.

6. Technology

6.1 SSL/TLS Encryption

To ensure the security of data processing and to protect the transmission of confidential content such as orders, login data, or contact inquiries that you send to us as the operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that, in the address bar of the browser, instead of „http://“ a „https://“ appears, and by the lock symbol in your browser bar.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

6.2  Data Collection When Visiting the Website
When our website is used for purely informational purposes, i.e., when you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (in so-called „server log files“). Each time our website is accessed by you or an automated system, a range of general data and information is recorded. This general data and information is stored in the server log files. The following may be recorded:

  1. browser types and versions used,

  2. the operating system used by the accessing system,

  3. the website from which an accessing system reaches our website (so-called referrer),

  4. the sub-pages accessed via an accessing system on our website,

  5. the date and time of access to the website,

  6. an Internet Protocol address (IP address),

  7. the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about you personally. Rather, this information is needed to:

  1. deliver the content of our website correctly,

  2. optimize the content of our website and the advertising for it,

  3. ensure the continuous functionality of our IT systems and the technology of our website, and

  4. provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack.

This collected data and information is therefore analyzed by us both statistically and with the aim of increasing data protection and data security within our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The server log file data is stored separately from any personal data provided by a data subject.

The legal basis for the data processing is Art. 6(1) sentence 1(f) GDPR. Our legitimate interest follows from the purposes for data collection listed above.

This collected data and information is therefore analyzed by us both statistically and with the aim of increasing data protection and data security within our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The server log file data is stored separately from any personal data provided by a data subject.

The legal basis for the data processing is Art. 6(1) sentence 1(f) GDPR. Our legitimate interest follows from the purposes for data collection listed above.

6.3  Data Collection When Visiting the Website

Components of Amazon Web Services (AWS) from Amazon.com Inc., Seattle, 410 Terry Ave N, United States, are integrated on our website. Amazon Web Services (AWS) is the world's most comprehensive and widely adopted cloud.

The purpose of using AWS in this case is, among other things, to host applications and services with AWS and to rent resources for compute-intensive tasks.

If you have consented to the use of services hosted with AWS, the legal basis for the processing of personal data is Art. 6(1)(a) GDPR. In addition, it is in our legitimate interest within the meaning of Art. 6(1)(f) GDPR to rely on the hosting of individual components with AWS in order to operate our website in an appealing and secure manner.

The parent company Amazon Inc., as a US company, is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 GDPR is therefore in place, so that personal data may be transferred without further guarantees or additional measures.

You can view the AWS privacy policy at: https://d1.awsstatic.com/legal/privacypolicy/AWS_Privacy_Notice_German_2023-08-11.pdf.

7. Transfer of Data to Third Parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only share your personal data with third parties if:

  1. you have given your express consent pursuant to Art. 6(1) sentence 1(a) GDPR,

  2. the disclosure is permitted under Art. 6(1) sentence 1(f) GDPR to safeguard our legitimate interests, and there is no reason to assume that you have an overriding legitimate interest in not having your data disclosed,

  3. there is a legal obligation to disclose the data pursuant to Art. 6(1) sentence 1(c) GDPR, and

  4. this is legally permissible and necessary under Art. 6(1) sentence 1(b) GDPR for the processing of contractual relationships with you or for carrying out pre-contractual measures.

8. Cookies

8.1 General Information About Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware.

Information is stored in the cookie that results from the specific device being used. However, this does not mean that we obtain direct knowledge of your identity as a result.

The use of cookies serves, on the one hand, to make the use of our offering more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific defined period. If you visit our site again to use our services, it is automatically recognized that you have already been with us and what entries and settings you have made, so that you do not have to enter them again.

On the other hand, we use cookies to record the use of our website statistically and to evaluate it for the purpose of optimizing our offering for you. These cookies enable us to automatically recognize, upon a return visit to our site, that you have already been with us. These cookies are automatically deleted after a defined period.

The data processed through cookies is required for the purposes stated to safeguard our legitimate interests and those of third parties pursuant to Art. 6(1) sentence 1(f) GDPR.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a notice always appears before a new cookie is created. However, completely disabling cookies may result in your not being able to use all functions of our website.

Change cookie settings and view cookie details

9. Registration as a User

9.1 Content of Our Website

You have the option to register on our website by providing personal data.

The personal data transmitted to us is determined by the respective input mask used for registration. The personal data you enter is collected and stored exclusively for our internal use and for our own purposes. In addition, your information is used to check your suitability as a participant for the respective study. If found eligible, the data is forwarded to the relevant study center. Contact with you is then made from there.

Upon registration on our website, the IP address assigned by your Internet service provider (ISP), as well as the date and time of registration, is also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented, and, if necessary, this data makes it possible to solve any criminal offenses committed. In this respect, the storage of this data is necessary for our protection. As a rule, this data is not passed on to third parties unless there is a legal obligation to do so or the disclosure serves the purposes of criminal prosecution.

Your registration, with the voluntary provision of personal data, also serves us to offer you content or services that, by their nature, can only be offered to registered participants. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from our database.

Upon request, we will provide you at any time with information about what personal data is stored about you. Furthermore, we correct or delete personal data at your request, provided that no statutory retention obligations preclude this. A Data Protection Officer named in this privacy policy and all other employees are available to the data subject as contacts in this regard.

As part of the creation of a participant account, two consents pursuant to Art. 6(1)(a) GDPR are obtained from you:

  1. The voluntary and revocable consent to the creation of the participant account

  2. The voluntary and revocable consent to be contacted by powerMedia CRO Services GmbH in order to provide you with further information about clinical studies by email or by telephone.

In both cases, the requirements of Art. 7 GDPR are met. Your consent is voluntary and can be withdrawn at any time.

Your data is stored permanently until any withdrawal of consent.

9.2 Contact / Contact Form

When you contact us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for making contact and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract (e.g., a participant contract), the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted after your inquiry has been finally processed; this is the case when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations preclude deletion.

10. Newsletter Distribution

10.1 Promotional Newsletter

On our website, you are given the option to subscribe to our company's newsletter. For this purpose, we collect your last name, first name, salutation, and an email address.

We inform our customers and business partners at regular intervals by means of a newsletter about our offerings. Our company's newsletter can generally only be received by you if:

  1. you have a valid email address and

  2. you have registered for the newsletter distribution.

For legal reasons, a confirmation email is sent to the email address you initially registered for the newsletter, using the double opt-in procedure. This confirmation email serves to verify whether you, as the owner of the email address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) of the IT system used by you at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your email address at a later point in time and therefore serves our legal protection.

The personal data collected during registration for the newsletter is used exclusively for the distribution of our newsletter. In addition, newsletter subscribers may be informed by email if this is necessary for the operation of the newsletter service or for a related registration, as may be the case when there are changes to the newsletter offering or changes in technical conditions. The personal data collected as part of the newsletter service is not shared with third parties. You may cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for the newsletter distribution can be revoked at any time. For the purpose of withdrawing consent, a corresponding link is included in every newsletter. It is also possible to unsubscribe from the newsletter distribution directly on our website at any time, or to inform us of this in another way (e.g., an informal email to support@pmcro.com).

The legal basis for data processing for the purpose of newsletter distribution is Art. 6(1)(a) GDPR.

10.2 Sendinblue

This website uses Sendinblue for the distribution of newsletters. The provider is Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany.

Sendinblue is a service that can be used, among other things, to organize and analyze the distribution of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on Sendinblue's servers in Germany.

If you do not want Sendinblue to analyze your data, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

You can revoke the consent you have given at any time. You can also prevent the processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies through appropriate settings in your web browser. You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or by installing a JavaScript blocker (e.g., https://noscript.net or https://www.ghostery.com). We point out that, as a result of these measures, you may no longer be able to use all functions of our internet offering.

With the help of Sendinblue, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links have been clicked particularly frequently.

We can also recognize whether certain predefined actions have been carried out after opening/clicking (conversion rate).

Sendinblue also allows us to divide newsletter recipients into different categories („clustering“). Newsletter recipients can be divided, for example, by age, gender, or place of residence. In this way, newsletters can be better tailored to the respective target groups.

For detailed information on the features of Sendinblue, please refer to the following link: https://de.sendinblue.com/newsletter-software/?rtype=n2go

The data processing is carried out on the basis of your consent pursuant to Art. 6(1)(a) GDPR. You can revoke this consent at any time. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted both from our servers and from Sendinblue's servers after you unsubscribe from the newsletter.

For more information, please refer to Sendinblue's privacy policy at the following link: https://de.sendinblue.com/legal/privacypolicy/

11. Our Activities on Social Networks

In order to communicate with you on social networks as well and to inform you about our services, we are represented there with our own pages.

We are not the original provider (controller) of these pages, but rather only use them within the scope of the options offered to us by the respective provider.

Therefore, as a precaution, we point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore entail data protection risks for you, as safeguarding your rights, such as access, deletion, objection, etc., may be more difficult, and processing on social networks is often carried out directly for advertising purposes or for analyzing user behavior by the providers, without us being able to influence this. If usage profiles are created by the provider, cookies are often used or the usage behavior is directly assigned to your own member profile on the social networks (if you are logged in there).

The described processing operations of personal data are carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to communicate with you in a modern manner and to be able to inform you about our services. If you, as a user, must give consent to data processing with the respective providers, the legal basis is Art. 6(1)(a) GDPR in conjunction with Art. 7 GDPR.

Since we do not have access to the providers' databases, we point out that you can best assert your rights (e.g., to access, rectification, deletion, etc.) directly with the respective provider. Further information on the processing of your data on social networks and on the option of exercising your right to object or to withdraw (so-called opt-out) is listed below for each social network provider we use:

11.1 Facebook

(Joint) Controller for data processing in Europe:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy policy (data policy):

https://www.facebook.com/about/privacy

11.2 Twitter

(Joint) Controller for data processing in Europe:

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy policy:

https://twitter.com/de/privacy

Information about your data:

https://twitter.com/settings/your_twitter_data

Opt-out and advertising settings:

Tweets by Personalization

11.3 TikTok

(Joint) Controller for data processing in Europe:

TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

Privacy policy (data policy): https://www.tiktok.com/legal/privacy-policy-eea?lang=de

12. Web Analytics

12.1 Meta Pixel (formerly Facebook Pixel)

This website uses the "Facebook Pixel" from Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Meta"). If express consent is given, this allows user behavior to be tracked after users have viewed or clicked on a Facebook advertisement. This procedure serves to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures.

When visiting the website, the following data, among others, may be processed by the Meta Pixel:

  • IP address,

  • device information,

  • browsing history

  • interactions on our website (e.g., page views, clicks, conversions).

The data is stored and processed by Meta so that a connection to the respective user profile is possible, and Meta can use the data for its own advertising purposes in accordance with the Meta (Facebook) Data Use Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes.

The collected data is stored by Meta for a period of 180 days and then removed if the user does not visit the website again.

These processing operations are carried out exclusively when express consent is given pursuant to Art. 6(1)(a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 GDPR is therefore in place, so that personal data may be transferred without further guarantees or additional measures.

12.2 Google Analytics

On our websites, we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

In this context, pseudonymized user profiles are created and cookies (see section "Cookies") are used. The information generated by the cookie about your use of this website may include, among other things:

  • a short-term recording of the IP address without permanent storage

  • location data

  • browser type/version

  • operating system used

  • referrer URL (previously visited page)

  • time of the server request

The pseudonymized data may be transferred to a server in the USA by Google and stored there.

The information is used to evaluate the use of the website, to compile reports on website activities, and to provide further services related to website use and internet use for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if required by law or insofar as third parties process this data on our behalf. 

These processing operations are carried out exclusively when express consent is given pursuant to Art. 6(1)(a) GDPR.

The storage duration preset by Google is 14 months. Otherwise, the personal data is retained for as long as it is necessary to fulfill the purpose of processing. The data is deleted as soon as it is no longer needed to achieve the purpose.

The parent company Google LLC, as a US company, is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 GDPR is therefore in place, so that personal data may be transferred without further guarantees or additional measures.

Further information on data protection when using GA4 can be found at: https://support.google.com/analytics/answer/12017362?hl=de.

12.3 Google Analytics 4 (GA4) – Additional Information on Consent Mode, Basic Implementation

Under the Digital Markets Act, Google is required to obtain users' consent before user data is processed by Google for personalized advertising. Google complies with this requirement through "Consent Mode." Users are required to implement this and thereby demonstrate that the consent of website visitors has been obtained.

Google offers two implementation modes: basic implementation and advanced implementation.

We use the basic implementation method of Google Consent Mode. Only when you give your consent to the use of Google Analytics (see above) is a connection to Google established, Google code executed, and the processing described above carried out. If you refuse consent, Google only receives information that consent has not been given. The Google code is not executed and no Google Analytics cookies are set.

13. Advertising

13.1 Google AdWords with Conversion Tracking

We have integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google's search engine results and on the Google advertising network. Google AdWords allows an advertiser to define certain keywords in advance, by means of which an ad will be displayed in Google's search engine results only when the user retrieves a keyword-relevant search result with the search engine. On the Google advertising network, ads are distributed to topic-relevant websites by means of an automatic algorithm and in accordance with the previously defined keywords.

The operating company of Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on third-party websites and in the search engine results of the Google search engine, and to display third-party advertising on our website.

If you reach our website via a Google ad, a so-called conversion cookie is placed on your IT system by Google. A conversion cookie loses its validity after thirty days and does not serve to identify you. The conversion cookie, as long as it has not yet expired, is used to track whether certain sub-pages, such as the shopping cart of an online shop system, have been accessed on our website. By means of the conversion cookie, both we and Google can track whether a user who reached our website via an AdWords ad generated revenue, i.e., completed or canceled a purchase.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users referred to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify you.

By means of the conversion cookie, personal information, such as the websites you have visited, is stored. With every visit to our websites, personal data, including the IP address of the internet connection you use, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical procedure to third parties.

You can prevent the setting of cookies by our website at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting in the internet browser used would also prevent Google from setting a conversion cookie on your IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

You also have the option to object to interest-based advertising by Google. To do so, you must call up the link www.google.de/settings/ads from your internet browser and make the desired settings there.

Such an evaluation is carried out in particular pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interests in displaying personalized advertising, market research, and/or the needs-based design of its website.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

14. Partner and Affiliate Programs

15. Plugins and Other Services

15.1 Google Tag Manager

On this website, we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This tool allows „website tags“ (i.e., keywords integrated into HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link, or personalized image you have actively clicked and can then record which content on our website is particularly interesting to you.

The tool also triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If you have disabled tracking at the domain or cookie level, this deactivation remains in place for all tracking tags implemented with Google Tag Manager.

These processing operations are carried out exclusively when express consent is given pursuant to Art. 6(1)(a) GDPR.

The parent company Google LLC, as a US company, is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 GDPR is therefore in place, so that personal data may be transferred without further guarantees or additional measures.

Further information on Google Tag Manager, as well as Google's privacy policy, can be found at: https://www.google.com/intl/de/policies/privacy/.

15.2 hCaptcha

On this website, we use the hCaptcha service, operated by Intuition Machines, Inc. (IMI), 1065 SW 8th St #704, Miami, FL 33130, USA. hCaptcha is a security and verification service that detects and prevents automated access (bots), thereby contributing to the security of our website. The following data, among other things, is processed: 

  • IP address

  • device and browser information

  • usage and interaction data

  • timestamps and session metadata

  • cookies or similar technical identifiers

  • communication and support data

The processing is carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR, to ensure the security of our website and to prevent misuse. To the extent that consent is required, such as for the use of non-essential cookies or similar technologies, the processing is based on Art. 6(1)(a) GDPR. Any consent given can be revoked at any time with effect for the future. 

IMI is based in the USA and is certified under the EU-US Data Privacy Framework (DPF) as well as the UK and Swiss-US DPF. Transfers of personal data from the EEA, the United Kingdom, or Switzerland to third countries, in particular to the USA, are carried out on the basis of appropriate safeguards pursuant to Art. 46 GDPR through EU Standard Contractual Clauses (SCCs) and/or participation in the DPF. 

Technical and security-related data is generally deleted or anonymized within one year, unless longer retention is required for the investigation or prevention of security incidents. Support and communication data is stored for the duration of processing and in accordance with legal obligations, and is then deleted or anonymized. 

The complete hCaptcha privacy policy can be found at: https://www.hcaptcha.com/privacy 

15.3 Sentry

On this website, we use the Sentry service provided by Functional Software, Inc. d/b/a Sentry, 45 Fremont Street, 8th Floor, San Francisco, CA 94105-2250, USA. Sentry allows us to detect errors in the code at an early stage and to trace their causes. This enables us to improve the stability and security of our applications. In this way, technical errors and performance issues can be identified and resolved. The following data, among other things, is processed: 

  • pseudonymous online identifiers

  • IP address

  • browser and device information

  • usage and interaction data

  • timestamps

The data processing is carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR, in particular for the technical provision, security, monitoring, and optimization of the online offering.

Sentry may transfer data to the USA. The transfer is carried out on the basis of appropriate safeguards within the meaning of Art. 46 GDPR, in particular the EU Standard Contractual Clauses. In addition, Sentry is certified under the EU-U.S. Data Privacy Framework (DPF), which recognizes an adequate level of data protection.

Personal or pseudonymous data is only stored for as long as is necessary for error analysis and to ensure stability. Error logs are regularly deleted or anonymized as soon as they are no longer needed.

The complete Sentry privacy policy can be found at: https://sentry.io/privacy/ 

15.4 Iconify

To display icons on our website, we use the Iconify service from Iconify OÜ, a company based in Estonia (registration number 14973677). Iconify enables the integration of various icon libraries and contributes to an appealing and user-friendly design of our website.

The icons are loaded via Iconify's servers (Content Delivery Network, CDN). In order to retrieve the icons, a connection must therefore be established between you and Iconify's servers. The following data, among other things, is processed:

  • IP address

  • browser and device information

  • referrer URL

  • timestamps

The processing of this data serves to display the icons and to improve the loading speed of the website.

Due to the external integration, the service requires consent; in this case, the processing is based on Art. 6(1)(a) GDPR. Any consent given can be revoked at any time with effect for the future.

The complete Iconify privacy policy can be found at: https://iconify.design/privacy/ 

16. Your Rights as a Data Subject

16.1 Right to Confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

16.2 Right of Access under Art. 15 GDPR

You have the right to obtain from us, at any time and free of charge, information about the personal data stored about you, as well as a copy of this data.

16.3 Right to Rectification under Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data.

16.4 Erasure under Art. 17 GDPR

You have the right to request from us that personal data concerning you be erased without delay, provided that one of the legally prescribed grounds applies and to the extent that the processing is not required.

16.5 Restriction of Processing under Art. 18 GDPR

You have the right to request from us the restriction of processing if one of the legal conditions is met.

16.6 Right to Data Portability under Art. 20 GDPR

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, or on a contract pursuant to Art. 6(1)(b) GDPR, and that the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, in exercising your right to data portability pursuant to Art. 20(1) GDPR, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

16.7 Right to Object under Art. 21 GDPR

You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6(1)(e) (data processing in the public interest) or (f) (data processing based on a balancing of interests) GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4(4) GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.

In individual cases, we process personal data for the purpose of direct marketing. You may object at any time to the processing of personal data for the purposes of such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If you object to us regarding the processing for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, you have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you are free to exercise your right to object by automated means using technical specifications.

16.8 Withdrawal of a Data Protection Consent

You have the right to withdraw consent to the processing of personal data at any time with effect for the future.

16.9 Complaint to a Supervisory Authority

You have the right to lodge a complaint with a supervisory authority responsible for data protection regarding our processing of personal data.

17. Routine Storage, Deletion, and Blocking of Personal Data

We process and store your personal data only for the period necessary to achieve the purpose of storage, or to the extent provided for by the legal provisions to which our company is subject.

If the purpose of storage no longer applies or if a prescribed storage period expires, the personal data is routinely blocked or deleted in accordance with the statutory provisions.

18. Duration of Storage of Personal Data

The criterion for the duration of storage of personal data is the respective statutory retention period. After the period expires, the corresponding data is routinely deleted, provided that it is no longer necessary for the performance of a contract or the initiation of a contract.

19. Validity and Amendment of the Privacy Policy

This privacy policy is currently valid and dated November 2025.

Due to the further development of our websites and offerings, or due to changes in statutory or regulatory requirements, it may become necessary to amend this privacy policy. The respective current privacy policy can be accessed and printed by you at any time.

This privacy policy was created with the support of the data protection software: audatis MANAGER.